YOUNG BALKAN DESIGNERS

Young Balkan Designers (YBD) is a regional talent platform founded in 2011 with the aim to identify, promote and develop creative potential of the Balkan region in the field of design. The initiative also aims at unifying the regional design scene, bringing it closer to the international audience, strengthening its potential by providing additional education and practice, while at the same time contributing to the restoration of multi-cultural cooperation in the Balkan region.

Young Balkan Designers theme for 2022 – “Life Hacks for Health & Wellbeing” called for design projects, objects, concepts, services, scenarios and inventions which create a “shortcut” between sustainable living and wellbeing, provoking conversation on alternative and “outside of the box” approach to designing and re-imagining healthier everyday worlds: at home, at school or work, in public, in our intimate and community spaces, urban and rural environments, in our physical and digital realms.

We challenged young designers to emerge positively from the pandemic and use those enlightenments to twist and band the current “state of the art” in design practice to make space for unconventional, witty interventions and “fixes” which contribute to life-promoting environments and use nature-based solutions to address physical health, but also enhance the experiences of human-nature interactions, good relationships, social connections, solidarity and sharing, inclusion, belonging and multitude of other positive emotions through engagement of all senses, addressing neglected needs, or introducing quite surprising and unexpected functionalities, etc. We encouraged young creators to surpass limitations and dependency on massive, industrial production and lead the way towards self-sustenance and easily personalized solutions, increase of inclusion and equality by creating a choice & flexibility for different needs and supporting members of families, teams, communities and social networks to develop and maintain healthy lifestyles and come together to help each other.

International jury consist of Marcus Fairs, founder and editor in chief, Dezeen.com, UK, Ana Kraš, artist & designer, Serbia / USA, Vasso Asia and Loukas Angelou, founders, StudioLav, Greece / UK, Jovana Zhang, founder, Pinwu studio, Serbia / China and Denis Leo Hegić, designer & curator, founder Supermarket Lab/Unblock Art Fair / Museum of Now, Germany.