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3M, Dunja Kovacevic, Serbia

3M Open Space Divider

As businesses continue to adapt to new ways of working, creating flexible and adaptable workspaces has become increasingly important. 3M is a Modular, Multifunctional, and Mobile open space divider. It features three types of interchangeable and rotating modules that can be arranged in a multitude of ways to create different zones within a spacious area. The ability to choose the module configurations that suit the user’s needs makes the product highly versatile.

Three color finishes – light grey, dark grey, and mint, make it adjustable to any office or shared space. It can be easily moved around to create private workspaces, meeting areas, or room sections for multiple activities. Each configuration provides a variety of functionalities. Rotating modules allow users on both sides to interact, creating a sense of connection and collaboration. The product serves not only to divide space but also to encourage communication and productivity.

Module 01

Blackboard / Mirror

Module 01 consists of one element. On one side, the acrylic blackboard serves as an effective organizational tool for brainstorming, planning, and presenting ideas. Its interactive nature sets it apart from traditional mediums such as computer screens or paper, offering real-time collaboration and easy revision. On the other side of the module, the mirror stands as a decorative element. Product configuration with multiple mirrors can create an illusion of more space and light in a room, making it appear larger and brighter. Additionally, it can be used to reflect and enhance the appeal of other furniture elements in a workspace.

Module 02

LED Panel / Magnetic Board

Module 02 consists of two identical elements. Its main feature is a dimmable LED panel. The ability to adjust lighting levels to meet various tasks and needs offers a significant advantage. This measure aids in reducing eye strain and fatigue while improving productivity and concentration. Highly energy-efficient, LED panels can enhance the working environment, reduce energy costs, and encourage sustainability. The other side of the module is left clean to enhance the metal texture and color finish. In that way, the product can seamlessly fit into various interiors. However, the user has the possibility to customize the module by putting up notes or images using magnets.

Module 03

Shelf / Magnetic Board

Module 03 consists of three identical elements, a book or magazine shelf on one side and, a magnetic board on the other. By solely using these modules, the product can be transformed into a dynamic shelving unit. In that setup, the product could constantly change its appearance by rotating individual elements with different content. A folded metal plate is bent at an angle to hold several objects on one element.


Dunja Kovačević is a Belgrade-based designer with a strong background in both product and graphic design. After obtaining a Bachelor’s and Master’s degree in Industrial Design, she shifted her focus to digital content creation. In 2018, she was part of the team that redesigned the smart can crusher for the Solagro start-up that creates recycling systems. The following year, she participated in TOM Belgrade Makeathon a 3-day workshop, to make an affordable and functional product for people with disabilities.